Having worked at a company or two (ok, IBM, Lenovo, Nutanix), I’ve seen behind the curtains as to what a lot of companies are using to power their end-to-end social media technology stacks. There’s a myriad of things out there, with different features, functions and capabilities. It’s a bit of a morass, and the only…
PPC Users: Y U Hate Organic?
In the grand world of digital marketing, you have two different roads available to you. There’s the pay-per-click (PPC) route – and then there’s the organic alternative. Most SEM marketers straddle the line and dabble in both camps, but most corporate organizations place an emphasis on the PPC side. A strict PPC strategy involves choosing…
Somewhere along the way, you’ll forget the fear
In college, I folded endless arrays of panties at a certain lingerie chain and cleaned toilets at a hardware store. It was pretty monotonous, unrewarding work. After graduation, I was hoping it would get better. I temped in various corporate settings. It was a whole new world, and due to a mix of fear and…
Social Media is the New SEO
Traditional SEO methodologies have always been high-yielding and website-centric. You basically do your research to find the right keywords, trick out your website, follow all the “white hat” rules to make it as competitive as possible, and then focus on creating optimized content and backlinks. If your page shows up in the top 1-5 organic…
What happens when Craig from Craigslist ReTweets your resume?
Perhaps one of the more interesting aspects of social media is the anomaly of influencer endorsements. The average, individual content share nets a few dozen impressions on an average day, a few hundred on a good day, etc. But influencers (thought leaders, subject matter experts, celebrities, etc.) have input that matters more on social media platforms…
How 350 people in North Carolina kicked Paris Hilton’s A$$
When people put their minds together on social media, towards a common purpose, it generates more than just impressions: it really kicks butt. By all talking about the same thing, you’re creating “awareness” ripples in the anecdotal social media pond, that have the potential to touch other people. With this strategy, 350 people in North…
Ten tips for corporations about to start playing in the social media space.
When businesses get ready to start playing in the social media space, their expectations can vary. Some might expect social to immediately open the door for a deluge of new business (which could happen, I suppose). Others just do it because everyone else is doing it; and hey, they want to sit at the “cool kids”…
To create good content, you need to dunk in the dark
The true value of social media is in its potential for exponential reach. It is, in effect, the antithesis of traditional marketing. We no longer package the products and tell you what to think. Now, we package the products, and if you like what you see, you’ll tell other people about them. And they’ll take notice,…
Portfolio
Here are some creative, cool things I’ve made or worked on: Videos Websites Events Strategies
Websites
RTP.org A first-of-kind concept, this website is constantly populated by social media content delivered by users. We simplified the publishing process by implementing hashtag-driven publishing, and curated users as opposed to content, creating a pipeline for dynamic, continuous publishing. Working with an agency, I led the development of this page and collaborated across departments to get…
Strategies
UGC Social Sweeps Hashtag-driven, social-media sweepstakes taking place on Instagram and Twitter. For a chance to win prizes, users must share content with their own networks. This is a great strategy for launching new handles, as it can attract a base of new (if not entirely relevant) followers, quickly. LinkedIn Chain-Posting Many organizations face the…
Videos
In social media, content is king, queen, emporer, and basically, all the things. As a social lead, it’s always important to partner with top multimedia talent to get the best, most competitive assets. The following work samples were created in partnership with talented multimedia specialists. Product LaunchWhen a complex, technical product (like a piece of…
erinmonday.org 