Marketing Manager | Morrisville, NCLenovo E&M ECS | 2014 – present

·         Leads a departmental cross-posting initiative on select social media platforms.

·         Leads organic growth and strategy on ECS social channels.

·         Develops and maintains E&M’s independent email database.

·         Manages and measures SEO for all ECS web properties.

·         Actively integrates ECS into other BU activities.

·         Brokers in-kind exchanges throughout Lenovo.

·         Manages the planning and creation of digital content.

·         Creates signature branded event series, such as “Appy Hour.”

·         Brings innovation to traditional “corporate” events; mariachi bands, graffiti artists, etc.

Communications Director | RTP, NC

The Research Triangle Park | 2012 – 2014

·         Managed all communications and marketing efforts.

·         Led creation of first-of-kind, socially-driven, real-time, user-fed website: http://www.rtp.org.

·         Forged partnerships in the civic, corporate and community sectors.

·         Organically developed RTP’s following on social channels from 0 to approximately 35,000.

·         Created signature branded event series, RTP 180, in addition to other programming.

·         Received formal media training via two UNC Hall of Fame journalists.

·         Placed press and handled all media queries.

·         Created and led dev on unique digital content.

·         Managed interns, coordinators and content calendars.

Marketing Strategist | Raleigh, NC

Centerline Digital | 2010 – 2012

·         Created agency’s external-facing social media presence.

·         Created, curated and published content.

·         Used Social Media Discovery to identify new clients.

·         Generated $500,000+ annually through bus. dev efforts.

SKILLS

·         Digital Content Creation & Curation

·         Storytelling

·         SEO

·         Event Ideation & Development

·         Google Analytics, Omniture

·         Sprinklr, TweetDeck, Zendesk, Buffer

BOARD SERVICE

·         Triangle Interactive Marketing Association

·         TEDx Raleigh

·         HQ Raleigh

PUBLIC SPEAKING

·         DIGG

·         Collision

·         Cisco Women of Impact

·         Content Marketing World 2015

PRESS

“We are a community working together. Using Twitter, we can actively tell our stories.” -Erin Monday, The Huffington Post

[Around her, a couple of hundred people mill about chatting and drinking local beer after a series of mini-lectures on marketing.] -Erin Millar, The Globe & Mail

“With Monday’s experience….RTP 180…is… already drawing 250 to 300 people to the Foundation every third Thursday evening.” -David Kroll, Forbes