Perhaps one of the more interesting aspects of social media is the anomaly of influencer endorsements. The average, individual content share nets a few dozen impressions on an average day, a few hundred on a good day, etc. But influencers (thought leaders, subject matter experts, celebrities, etc.) have input that matters more on social media platforms…

When people put their minds together on social media, towards a common purpose, it generates more than just impressions: it really kicks butt. By all talking about the same thing, you’re creating “awareness” ripples in the anecdotal social media pond, that have the potential to touch other people. With this strategy, 350 people in North…

When businesses get ready to start playing in the social media space, their expectations can vary. Some might expect social to immediately open the door for a deluge of new business (which could happen, I suppose). Others just do it because everyone else is doing it; and hey, they want to sit at the “cool kids”…

The true value of social media is in its potential for exponential reach. It is, in effect, the antithesis of traditional marketing. We no longer package the products and tell you what to think. Now, we package the products, and if you like what you see, you’ll tell other people about them. And they’ll take notice,…