Resume

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WORK

Digital Marketing Director, Apache Druid / Imply Data | 2022-Present

–Increased MQLs 1,500% while lowering CPL

Digital Marketing Director, Oracle | 2021-2022

– Owned program and product positioning, messaging and growth

– Sponsored placements with Red Bull Racing & MIT

– Managed event presence at Supercomputing and other “Tier 1” events

-Increased web traffic and leads

  • 4x web traffic
  • 6 blog traffic
  • 30% improvement in efficacy of CPC & CAC costs
  • 400% growth in email list serve size + 10%+ average CTR

Global Social Lead, 3M | 2020

– Owned global social brand, messaging, content, governance/compliance, management, strategy for all 3M channels — including Post-it note and others.

– Managed team of 10 social media managers and 2 marketing operations professionals.

-Reviewed and approved social media brand & content

-Oversaw influencer program

– Oversaw the relationship w/3M’s creative agency of record (Havas)

Social Media Director, Nutanix | 2017-2020

– Assure growth: 60%+ revenue and 50% targeted follower growth QoQ: from organic efforts alone.

– Leverage cross-functional relationships to turn business goals into actionable campaigns.

– Initiate and deliver an enterprise-class employee and social selling amplification program.

– Built and oversaw a large team comprised of FTEs/contractors/freelancers/interns.

– Implemented multimedia improvements, increasing organic channel revenue to $5,000,000/qtr.

– Implemented social monitoring and customer response/care processes.

– Led influencer engagement efforts cross-platform.

– Manage event and experiential ideation for digital activation during live events.

– Rolled out full tech stack for enterprise social media.

– Launched brand presence on new platforms, including Instagram.

– Rolled out content strategy, increasing organic channel revenue from $0 to $350,000/qtr.

– Maintain robust publishing/editorial calendars supporting 50+ teams.

– Real-time content pivoting around A/B testing, user signals and social listening.

– Utilized best of breed social media enterprise software solutions (Sprinklr, Brandwatch, etc).

Marketing Manager, IBM & Lenovo | 2014-2017

– Managed all budgets, vendors, programs and digital campaigns for a variety of business units (AI/Watson, Data Center Group, Enterprise Apps) within these two closely-married companies.

-Leveraged millions in partner MDF to drive campaigns with tangible results

Communications Director, Research Triangle Park (RTP) | 2011-2014

– Led rebranding of the 50+ year old RTP brand as well as the redesign of the organization’s — which was first-of-kind and built to showcase the thought leadership of Duke University, UNC, NC State and other key partners

-Prepared and mnaged bus and press tours

– Built internationally recognized & now televised, successful programmatic hybrid events series (#RTP180)

– Developed programmatic installations in partnership with sponsors Fidelity Investments and the Ewing Marion Kauffman Foundation

EDUCATION

Western Connecticut State University | 2002 -2006

– Founded women-led “Red All Over” chapter of “Black & White” campus journal.

– Graduated cum laude, with a GPA of 3.75

SKILLS

– Social media platform tools such as Sprinklr, Sprout Social, Hootsuite, Buffer, and others.

– Social media listening tools such as Brandwatch, Crimson Hexagon, NetBase and more.

– Organic and paid social media strategy and execution.

– Experiential event ideation and management.

– People development and servant leadership.

INTERESTS

– Content strategy

– SEO & SMO

– Community building

– Branding

– Gaming and technology

– Team building

– Triangle Marketing Club

– Raleigh, Durham, Chapel Hill and RTP.