Having worked at a company or two (ok, IBM, Lenovo, Nutanix), I’ve seen behind the curtains as to what a lot of companies are using to power their end-to-end social media technology stacks. There’s a myriad of things out there, with different features, functions and capabilities. It’s a bit of a morass, and the only…
Tag: social media
Social Media is the New SEO
Traditional SEO methodologies have always been high-yielding and website-centric. You basically do your research to find the right keywords, trick out your website, follow all the “white hat” rules to make it as competitive as possible, and then focus on creating optimized content and backlinks. If your page shows up in the top 1-5 organic…
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