Category: Uncategorized

To create good content, you need to dunk in the dark

The true value of social media is in its potential for exponential reach. It is, in effect, the antithesis of traditional marketing. We no longer package the products and tell you what to think. Now, we package the products, and if you like what you see, you’ll tell other people about them. And they’ll take notice,…

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CL

I help bring people together, share synergies, raise brand awareness, generate new business and create opportunities. I’m one of the very best in the field — I’ve been recognized by The Huffington Post, Forbes and The Globe and Mail for my work. I know what I need to succeed (some level of autonomy, a boss…

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Events

The following events are ones me (and/or my team) helped ideate and execute on behalf of our respective employers. RTP 180 A signature networking and speaker event catering to the residents of the greater Raleigh, Durham and Chapel Hill region. Special focus on companies in RTP, such as IBM, CISCO, GlaxoSmithKline, Red Hat, Lenovo, and…

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Press

I’m pretty good at using social media to attract press mentions. The Huffington Post The National Journal Forbes Globe & Mail

Resume

PROFILECatalyst with a passion for storytelling, social media, content strategy, digital marketing, community-building and ideas. EXPERIENCE Marketing Manager | Morrisville, NCLenovo E&M ECS | 2014 – present ·         Leads a departmental cross-posting initiative on select social media platforms. ·         Leads organic growth and strategy on ECS social channels. ·         Develops and maintains E&M’s independent email…

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References

References are available by request. Available options, by way of example: Global Social Media Manager for IBM Civic management and planning employees. Brilliant entrepreneur who exited to Apple. Private university board member(s). Community Managers and Communication Directors at various Fortune 500 companies.