Damn, that's a nice DAM (IAM?)
Damn that's a nice DAM! What do you want to read about during the US Holiday season? Is it... Digital Asset Management Systems? ... As marketers, we sit at the intersection between collateral and stakeholders...
Erin Monday / Archive
Writing.
Ideas about telling better stories, building communities, and making marketing mean something.
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Sprinklr is the worst social media tool ever and I hate it
Note: the image on this article header is from Sprout, not Sprinklr. Sprinklr, I hate you. Ok, this is a very, very, VERY strongly worded blog-slash-eNewsletter title...
A Primer on "Digital Listening"
"What vendors have you used to track brand awareness and favorability? Tips, tricks? Ballpark costs?" -This was a question recently posed by Carilu Dietrich, the former, and quite legendary, CMO of Atlassian...
A research park, a plan, a pledge: rebuilding a brand through innovation
It was decades ago when Archie K. Davis, then chairman of Wells Fargo Bank, had an idea. He wanted to bring industries back to North Carolina...
AWS Is Bad at Social Media and Should Feel Bad
AWS is bad at social media. And yes, they should feel bad. This blog isn't personal. It's data-driven. For a brand, success isn't just a follower count — the real meat is in the engagement.
Seven Ways Companies Are Doing Social Media Wrong
Social media is maligned, misunderstood and constantly compromised. Seven common social media foibles seen out in the wilds — from floating heads to ignored metrics.
Enterprise Social Media Platforms: A Guide
Having worked at a company or two (ok, IBM, Lenovo, Nutanix), I’ve seen behind the curtains as to what a lot of companies are using to power their end-to-end social media technology stacks. There’s a myriad of things out there, with…
Examining Women + Technology
Written on Ada Lovelace Day: on women in technology and business, the two buckets successful female leaders fall into, and being a woman raised by men, to think like men.
Onward, Ruffians: But Don't Forget to Take a Break
On Ruffian the racehorse, running hard until there's nothing left, and why Americans need to be able to take vacation.
Storytelling: How to Succeed at Sea
Over 80% of the top trafficked websites are now social networks — yet tech content is still designed for the web. On micro-stories, mute autoplay, and building bottles that survive the sea.
Death to Ficii
Tech companies keep sitting smart people in front of ficus plants and hitting record. Why talking-head videos reach an audience of zero — and how to rise up.
Hey. The lights are back on.
As you may or may not know, I work for Lenovo, the largest PC maker in the world. A few years back, they made several high-cost acquisitions. Specifically, Motorola's Mobility Division (cellphones) and IBM's x86 Server Group. The total inve
This one is for the outcasts
A shy, nerdy kid with an early-90s computer and a text-based game — and what a lifetime of being an outcast teaches you about people, work, and embracing your own oddity.
To succeed with social, you need to dunk in the dark
The true value of social media is exponential reach — but most corporate content is drivel. Why the winners are the ones willing to dunk in the dark.
PPC Users: Y U Hate Organic?
In the grand world of digital marketing, you have two different roads available to you. There’s the pay-per-click (PPC) route – and then there’s the organic alternative. Most SEM marketers straddle the line and dabble in both camps, but…
Somewhere along the way, you’ll forget the fear
In college, I folded endless arrays of panties at a certain lingerie chain and cleaned toilets at a hardware store. It was pretty monotonous, unrewarding work. After graduation, I was hoping it would get better. I temped in various…
Social Media is the New SEO
Traditional SEO methodologies have always been high-yielding and website-centric. You basically do your research to find the right keywords, trick out your website, follow all the “white hat” rules to make it as competitive as possible,…
What happens when Craig from Craigslist ReTweets your resume?
Perhaps one of the more interesting aspects of social media is the anomaly of influencer endorsements. The average, individual content share nets a few dozen impressions on an average day, a few hundred on a good day, etc. But influencers…
How 350 people in North Carolina kicked Paris Hilton’s A$$
When people put their minds together on social media, towards a common purpose, it generates more than just impressions: it really kicks butt. By all talking about the same thing, you’re creating “awareness” ripples in the anecdotal social…
Ten tips for corporations about to start playing in the social media space.
When businesses get ready to start playing in the social media space, their expectations can vary. Some might expect social to immediately open the door for a deluge of new business (which could happen, I suppose). Others just do it…